A fresh study of how efficiently world leaders use Facebook (FB) states President Trump is the second-best in the world: Brazil’s president Jair Bolsonaro’s page gets more interactions, while Indian prime minister Narendra Modi’s page has more enjoys.
The fourth edition of World Leaders on Facebook, made by the Twiplomacy practice of this public-relations company Burson Cohn & Wolfe, downgrades Trump out of his first-place position in past year’s poll .It credits his page, with the audience of 9.4 million fans, for earning over 145 million interactions.
defined as”the sum of likes, remarks and shares”–versus 84 million connections for Trump.Looking at audience size , Trump’s audience of 24 million stays second after India’s Modi, who’s had approximately 44 million people such as his page.
Interactions were weighed by the report in scoring the Facebook presences of 182 nations’ governments and leaders, which united to collect 767 million connections and over 345 million page likes to March 1 of this year from March 1, 2018.But the achievement of Trump and Bolsonaro may not be replicable .
Not is there any right way to market on Facebook since the remainder of this document makes clear. The authorities social-media supervisors this report quotes could only agree on one thing: Facebook’s workings remain frustratingly opaque.